Prioritizing consists in adapting the content to the target audience

The communication of science has been searching for the best strategies to reach its goals. Thus, different conceptions focused on different audiences emerge. The need to adapt this communication to the target audience is of crucial importance if we are to succeed in conveying a message.

Objectives

This first module aims to alert to the importance of adapting the content and language of communication according to the target audience and the scientific content that needs to be conveyed. It is intended to identify different types of audiences and to select the most effective strategies to capture our target audience.

Introductory Video

Module Diagram

Click on the following image to access the diagram of this module:

Explanatory Video

Challenge

Quiz

Other resources:
bibliography, websites, web apps